Case Studies
of our clients

Every project within the classical music industry is different. Through experience in over 100 projects, we understand individual project requests of all kinds and can develop suitable solutions for you. 

Tenor

Julian Prégardien

Problem

Julian Prégardien had a website that was not responsive (no clear display on mobile devices). The branding of the website was not adapted to Julian's individual positioning in the classical music market. The resulting digital perception was suboptimal.

Solution approach

Together with Julian, we discussed which branding he would like to communicate to the outside world. The right mix between seriousness and digital future orientation formed the core. The new design language expresses Julian's portfolio of capabilities. The calendar was linked directly to the Machreich Artists Management agency to keep the technical management of the site efficient for Julian.

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Violin

Fedor Rudin

Problem

Fedor Rudin used a website he had built in his student days. As a former concertmaster of the Vienna Philharmonic Orchestra, he afterwards had been specializing in the solo field for several years. However, he was still perceived by many as a concertmaster. Fedor realized that the digital value of his website was not serious and of high quality. He also needed to clearly communicate his new positioning in the market in order to be perceived as a solo violinist.

Solution approach

To achieve his target, we focused on a presentation that depicts Fedor Rudin primarily as a solo violinist. The website is modern, yet kept simple. Within the first few seconds, it becomes clear to the website visitor that Fedor Rudin is a solo violinist.

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Violist

Sào Larivière

Problem

Sào felt that there was no provider on the market that could implement his website objective. It was important to him that the company understands how the classic music market works.

Solution approach

The result is a very simple, almost mysterious representation of the artist's mark.

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Tenor

Simon Bode

Problem

Simon was using a website that was outdated in terms of its look. In addition, he had problems managing his website himself and was therefore unable to use the website strategically.

Solution approach

The result is a website that strongly underlines Simon`s character. Modernity with colorful concise design motifs describe the motto of the new website. Simon Bode is able to manage his site efficiently to constantly ensure that every visitor gets the right information.

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Pianist

Ellen Lee

Problem

Ellen Lee was studying at the University of Music, Drama and Media in Hanover when she decided to have a website designed by Dreher.Media. She had the goal to show her level of professionalism clearly to the outside world in order to appear serious when communicating with event organizers.

Solution approach

Through the new digital presentation, Ellen Lee was able to expand her price point upwards. The website summarizes her artistic profile and presents it clearly in the languages German, English and Chinese.

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Case Studies
of our clients

Every project within the classical music industry is different. Through experience in over 100 projects, we understand individual project requests of all kinds and can develop suitable solutions for you. 

Conductor

Joana Mallwitz

Problem

Joana did not know the legalities of the platform. She needed advice on how to present herself as a conductor on this platform.

Solution approach

Joana`s account is kept very professional. Job-related content is in the foreground. We constantly advise you on how to present yourself on social media and are, as always, the contact person for your questions.

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Violinist

Fedor Rudin

Problem

Fedor had little desire to spend a lot of time on Instagram. He was looking for a partner who could advise him on how to use the platform very efficiently and invest little time.

Solution approach

By focusing on the important parameters, we were able to build the account's followers from 2500 to over 18,000. We constantly advise Fedor and give him a structure on how he can use the channel with minimal effort.

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Conductor

Antonello Manacorda

Problem

Since Antonello is very busy, he didn't find time to constantly manage his Instagram profile. He was looking for someone to advise him on how to use the platform very efficiently.

Solution approach

We gave Antonello a clear rythm and a structure that he constantly implements under our supervision. Since then, the account is more organic and successful.

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Case Studies
of our clients

Every project within the classical music industry is different. Through experience in over 100 projects, we understand individual project requests of all kinds and can develop suitable solutions for you. 

Clemens Christian Poetzsch

Problem

Together with the Neue Meister label, it was important to Clemens that the release of his album "Chasing Heisenberg" be accompanied by a campaign on social media. The aim was to find the right formats to accompany the release in a varied way.

Solution approach

The campaign was developed over a period of 3 months. The focus was on the release of the album. In addition, content about Clemens Poetzsch as a person was thematized in parallel in order to illuminate the release holistically and make Clemens as a person "interesting".

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