Digital Marketing
Our digital marketing services are campaign-based.
We support from strategy to implementation of a campaign on the digital channels of an artist, label or organization in executive and/or consulting collaboration.
Our clients
Over the years, we have been able to successfully implement our clients' campaigns.
How does a project look like?
Every project within the classical music industry is different. Through experience in over 100 projects, we understand individual project requests of all kinds and can develop suitable solutions for you.
Ideation &
Planning
Within classical music, the focus of a campaign is usually the music itself. E.g. a new CD release is promoted.
We plan the content specifically to have a clear structure with all the people involved.
Campaign
Alignment
What is important to the artist?
What is important to the label?
What is important to the PR agency?
What is important to the management?
....
We align all interests in the best possible way.
Posting on
Social Media Channels
If we work in an executive way, we take over the posting of the campaign content on the respective social media accounts.
If we work in a purely advisory way, this is done by the artist/organization itself.
Campaign
Evaluation -
Best Practice
Evaluating campaign results identifies strengths and weaknesses of a campaign effort. This increases the learning curve for all involved.
The results are used to develop a workflow that can be applied to new campaigns.
How does a collaboration work?
Every project within the classical music industry is different. Through experience in over 100 projects, we understand individual project requests of all kinds and can develop suitable solutions for you.
Appointment request
We recommend an appointment request for specific questions regarding your digital presence. Alternatively, you can request more information about our services or a specific package via email.
Free initial consultation
If you would like us to analyze your digital presence or understand our range of services in more detail, an initial consultation makes perfect sense.
Free consultation
In the initial meeting we were able to classify your request. Now we work out the basic draft for a solution approach for you and go through this together with you in a 45-minute consultation. This conversation is free of charge and without obligation.
Cooperation
Following the consultation, there is an opportunity to decide to work together to achieve discussed goals.
Case Studies
of our clients
Every project within the classical music industry is different. Through experience in over 100 projects, we understand individual project requests of all kinds and can develop suitable solutions for you.
Clemens Christian Poetzsch
Problem
Gemeinsam mit dem Label Neue Meister war es Clemens wichtig, dass der Release seines Albums "Chasing Heisenberg" auf Social Media im Rahmen einer Kampagne begleitet wird. Es ging darum richtige Formate zu finden, um den Release abwechslungsreich zu begleiten.
Solution approach
Die ausgearbeitete Kampagne erstreckte sich über 3 Monate. Der Release des Albums stand im Vordergrund. Zudem wurden parallel Inhalte um die Person Clemens Poetzsch thematisiert, um den Release ganzheitlich zu beleuchten und die Person Clemens "interessant" zu machen.
Our packages
We support from strategy to the implementation of a campaign on the digital channels of an artist, label or organization in executive and/or consulting collaboration.
Digital Campaign Management
Planning a structured setting (time horizon, ...
Alignment with management, PR agency, label, ...
Can be done by the artists themselves
Evaluation ofcampaign work
Accompanying a CD release, designing a campaign for a festival/event/career highlight
Digital Consulting
Social Media Accounts, Website, Youtube, ...
How does the institution want to be perceived?
Short to medium-term time horizon: 3 months to 1 year